Joseph, Michigan area by the end of 1988. It also announced that it would close most of its manufacturing facilities in the St. In 1986, Whirlpool acquired KitchenAid, a division of the Hobart Corporation. By 1978, annual revenues exceeded $2 billion. Whirlpool exited the television market in 1976 by selling the operations to Japan's Sanyo Electronic Co., but retained the organ business for the electronic technology. The purchase also included the division Thomas Organ Company. Also in 1966, Whirlpool purchased Warwick Electronics, a major television producer for Sears. The following year, the company introduced a 24-hour helpline. In 1966, Whirlpool dropped the RCA name, with the brand then being known as Whirlpool. The Whirlpool kitchen inspired the Kitchen Debate between then Vice President Richard Nixon and Soviet Premier Nikita Khrushchev. At the 1959 American National Exhibition at Sokolniki Park, Moscow, Brooker presided over the Whirlpool kitchen. The company changed its name back to Whirlpool Corporation and brought in Robert Elton Brooker as president. In 1957, the RCA Whirlpool Miracle Kitchen was introduced with an estimated 15 million television viewers. In 1956, a 100-acre (0.40 km 2) administrative center was opened in Benton Harbor, Michigan. Whirlpool acquired International Harvester Company's refrigeration plant in Evansville, IN in 1955. The company changed its name to Whirlpool-Seeger Corporation and began using the RCA-Whirlpool brand name. To better compete with more diversified manufacturers, in 1955 Whirlpool acquired Seeger Refrigerator Company and RCA's air conditioner and cooking range lines. In 1951, the philanthropic Whirlpool Foundation was established.ġ950s to 1980s: Early acquisitions Whirlpool Corporation's Riverview Campus in Benton Harbor, Michigan In 1949, The Nineteen Hundred Corporation was renamed as the Whirlpool Corporation. In response to the post-war consumer demand for convenience products, the company launched a range of home laundry products including wringer and automatic washers, dryers, and irons. Lou retired as president in 1949 and was replaced by Elisha "Bud" Gray II. A year later it was sold by the company under the "Whirlpool" brand name. In 1947, it introduced an automatic, spinner-type washer sold by Sears under the " Kenmore" brand. During WWII, its factories were converted to armament production. The company was relatively unaffected by the Great Depression. The increasing volume of sales led Upton to merge with the Nineteen Hundred Washer Company of Binghamton, New York in 1929, adopting the name Nineteen Hundred Corporation. To avoid becoming over-reliant on Sears, Upton began marketing a washer under their own brand name. Sales grew quickly, and in 1921.Sears appointed Upton as their sole supplier of washers. Sears began selling two types of Upton wringer washers under the "Allen" brand, one for $54.75 and a deluxe model for $95. The loss of Federal Electric forced Upton to diversify until, in 1916, they landed Sears, Roebuck & Co. ![]() They remained a customer for three years, then they began producing their own washers. After the machines were recalled and repaired, Federal Electric doubled the order. Their first customer, the Federal Electric division of Commonwealth Edison, ordered 100 machines, but a fault in the gear transmission led the customer to threaten their return. Soon after its founding, Lou's younger brother Fred joined the company. ![]() With the aid of a $5,000 investment from retailing executive Lowell Bassford, they began producing electric motor-driven wringer washers. He approached Emory to determine if he could add an electric motor to the design. Following a failed business venture, Lou acquired a patent to a manual clothes washer. On November 11, 1911, Louis Upton (1886–1952), who worked as an insurance salesman, and his uncle, Emory Upton, who owned a machine shop, founded the Upton Machine Company. Together, these American manufacturing facilities account for at least 5% of the company's employees. market, Whirlpool has nine manufacturing facilities: Amana, Iowa Tulsa, Oklahoma Cleveland, Tennessee Clyde, Ohio Findlay, Ohio Greenville, Ohio Marion, Ohio Ottawa, Ohio and Fall River, Massachusetts. The company markets its namesake flagship brand Whirlpool alongside other brands as well, including Maytag, KitchenAid, JennAir, Amana, Gladiator GarageWorks, Inglis, Estate, Brastemp, Bauknecht, Ignis, Indesit, Consul, and, in Europe, Hotpoint (in the Americas, the Hotpoint brand is controlled by Haier). The Fortune 500 company has annual revenue of approximately $21 billion, 78,000 employees, and more than 70 manufacturing and technology research centers globally. Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances headquartered in Benton Charter Township, Michigan, United States.
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